AI Insights · Timothy · July 2021
Top 5 Delivered Meal Kits and Specialty Foods Apps in Mexico Q2 2021
An overview of the performance of the top 5 delivered meal kits and specialty foods apps on the unified platform in Mexico during Q2 2021, including weekly downloads, revenue, and active user trends.
In Q2 2021, the performance of the top 5 delivered meal kits and specialty foods applications in Mexico on the unified platform showcased varying trends across weekly downloads, revenue, and active users. Here’s a closer look at each app's performance:
Vivino: Buy the Right Wine experienced a notable increase in weekly downloads, starting at 1K in the last week of March and peaking at approximately 1.5K by the end of June. The weekly active users also showed a positive trend, growing from 13.6K to 14.5K over the quarter. Revenue remained minimal, with a slight uptick to $1 in the final week of June.
HelloFresh: Meal Kit Delivery had modest weekly downloads, fluctuating between 18 and 59 throughout Q2. Active users remained relatively stable, ranging from 1.3K to 1.4K.
eMeals - Healthy Meal Plans showed minimal activity in terms of weekly downloads, with numbers varying from 1 to 11. No significant trends in active users or revenue were reported for this period.
Tavour had very low weekly download numbers, with a peak of 11 in early April and no downloads in mid-June. There were no significant trends in active users or revenue.
Freshly - Food Delivery saw very limited weekly downloads, with numbers peaking at 12 at the end of May and dropping to 1 by mid-June. Active users were similarly low, with a slight increase from 10 to 20 over the period.
The data for this analysis comes from Sensor Tower, and more insights can be found there.
